Refreshing the visual identity of Appreciate, formerly Love2shop Business, presented a chance to align with the overarching Appreciate Group brand. As the UK's leading multi-retailer gift card company, distributing over £250M in rewards annually, the rebranding needed to elevate the brand's presence in a fun, engaging way. The rebrand introduced a new name, identity, colour palette, typography, animation style, and design system implemented across all touchpoints including a full website redesign.