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Appreciate cover image
  • Visual Identity
  • Creative Direction
  • Motion Graphics

Appreciate

Love2shop Business became Appreciate: a new name, identity and design system, built to sit with the Appreciate Group brand.

A rebrand built to be fun and engaging, from the name to the website.

Role
Brand evolution and creative direction
Scope
Name, identity, design system and full website
Scale
The UK's leading multi-retailer gift card company, over £250M in rewards a year

The brief

Love2shop Business needed to align with the wider Appreciate Group brand, in a way that felt fun and engaging.

The system

A new name, identity, colour palette, typography and animation style, built as one design system. It runs across every touchpoint, including a full website redesign.

The Appreciate website on a laptop, headlined Rewards for employees and customers
Three overlapping rings in orange, pink and blue
Appreciate brand guidelines pages showing type, colour and the smile mark
A Customer loyalty programs brochure cover with people using phones
Appreciate business cards with the smile mark
A blue pattern of broken ring shapes
A tone of voice scale from friendly to professional
A tablet showing the Appreciate wordmark and website designs
The Appreciate wordmark on orange
Five brand shapes: semicircle, triangle, square, pentagon and hexagon
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