- Visual Identity
- Creative Direction
- Motion Graphics
Ready Education
Ready Education grew by acquisition, across North America, the UK, France and the Netherlands, in four languages.
The answer was not a merger of five brands, but one brand they could all grow into.
Brand Strategy
Five acquired brands meant five looks, five voices and six websites. Customers saw five companies where there was one, and the existing Ready Education identity was too early-stage to carry them. The leaders of the acquired companies each had good reasons to keep their brand, and every product did fit its market. So the answer was a hierarchy, not a blanket merger. Ready Education became the master brand, with the acquired brands beneath it as products, retired only once customers could be moved across safely. Data, not opinion, brought the business along: how customers interacted with us, and where the confusion showed.
One Team
Behind the brand sat a design team spread across regions, each working on a local brand. We turned it into one global team, with a shared library, shared assets and templates, and a single workflow tool. Speed to execution improved and consistency grew while the strategy was still being agreed. Alongside HR, we took the brand inside the business too, bringing every employee onto one Ready Education mindset.
Logo
The graduation cap already carried the equity, so we kept it and redrew it. It is simple enough to work at any size, from a favicon to a stand. The wordmark moved from all caps to a cleaner, modern setting, with kerning, leading and scale tuned against the cap. Familiar, but finally resolved.
Visual Language
An angled arrow, pulled from the cap, carries the student success line: a shape that points forward and frames the student at the centre. It runs through type, photography, product and pattern, in a bolder palette with gradients. Figtree keeps every language clean. Motion was in the guidelines from day one: not an afterthought, but part of the brand.
Website
Six websites on five CMSs became one, built with an external agency and launched with the new brand. We shipped in two phases: a lean V1 alongside the brand, then the legacy sites retired in 2025. One home for every campaign, event and conversation.
Brand Activation
Templates, slide decks, email signatures and contracts. Social, paid ads, guides and blog imagery. Event stands and roller banners. Brand elements even reached the product. All 200 employees across the globe delivering one consistent brand.
The outcome
Clearer to customers, faster to run and cheaper to maintain. Day to day, one team works from one brand and one design system, so campaigns move faster and look the same everywhere. It gave the business a foundation to accelerate growth.
- Five brands, one identity
- Six websites, one platform
- One global team, one design system
“One of the best designers I have worked with in my 20+ year career. Alex is creative and passionate, and he brings a vision to life, from brand strategy through to every touchpoint of execution.”
“What really sets him apart is his ability to connect creative execution with business strategy. As both a brand strategist and brand steward, he consistently elevates the work while keeping the organization's vision and goals front and center.”