READY EDUCATION
Ready's brand no longer matched its new direction after years of mergers. Its brand strategy and appearance needed updating to align with its future goals. A new identity and creative direction were developed to reflect the changes at Ready Education and modernize its image.
Ready’s current logo features a graduation cap, a well-known symbol of education and success. However, the logotype was problematic. The full uppercase "Ready" made the logotype unbalanced and feel dated. By Respositioning Ready’s identity, it can present itself as a modern and trustworthy brand. The goal of the brand refresh was to improve Ready’s identity without unnecessary changes, keeping the brand recognition already established like the graduation cap logomark, while evolving aspects like the wordmark. The focus was on enhancing and developing the visual brand language to support the brand better.
The Concept
Developing the color choices of Ready's competitors to ensure Ready appears modern and fresh. Considered what colours our customers would like. We decided on a brighter version of our core blue. Additionally, we created a extensive broader colour palette focused on accessibility, which is crucial in education and aligned with our brand values.
Motion
Ready was a static brand focused on engaging student communities through digital platforms. To make it more dynamic, we introduced motion as a key element, incorporating parts of the logo, like the arrow, as a movement tool. This approach brought the brand to life.
Colour & brand assets
