END GIFT-TYPING
Collaborating with TBWA/MCR, creating a campaign identity in a protest-styling direction to support a large social and ABL radio campaign for End Gift-Typing, a Love2shop campaign - sharing the "harrowing" tales of individuals subjected to gift-typing – receiving novelty gifts based on something they may have mentioned once…
This multi-channel campaign featured diverse characters and their unique stories, illustrating instances of being 'Gift-Typed' tied to personal mentions. Comprehensive assets, spanning paid social, organic and display, were deployed. Leveraging user-generated content to seamlessly integrated these authentic stories into our promotional efforts.
Video Content
The campaign was backed by three core characters and their tale of gift-typing. We used the key pieces of collateral then to create various pieces of content for various channels. Social video was a key element in this campaign for, creating various videos for the campaign in different style. Encorporating UCG into content where possible to help connect to the audience.