Collaborating with TBWA/MCR, creating a campaign identity in a protest-styling direction to support a large social and ABL radio campaign for End Gift-Typing, a Love2shop campaign - sharing the "harrowing" tales of individuals subjected to gift-typing – receiving novelty gifts based on something they may have mentioned once…

This multi-channel campaign featured diverse characters and their unique stories, illustrating instances of being 'Gift-Typed' tied to personal mentions. Comprehensive assets, spanning paid social, organic and display, were deployed. Leveraging user-generated content to seamlessly integrated these authentic stories into our promotional efforts.