- Creative Direction
- Motion Graphics
- Digital Design
Love2shop
Creative direction for Love2shop, reframing the brand around the joy of giving and receiving.
A gift card is the start of a moment, not just something you hand over.
The idea
Make the brand personal and experiential. The visual language moved from the functional act of receiving to bright, energetic imagery that captures the joy of the moment. It sat within a wider Love2shop rebrand, where the creative direction and strategic groundwork helped move the repositioning forward.
The campaign
“Love2…” is a seasonal series built around moments like Mother's Day, Valentine's Day and Easter, and experience categories such as Love2eat and Love2play. Each one surfaces a joyful moment the card gives access to.
In their words
“I worked with Alex during a crucial rebrand phase at Love2shop. He hit the ground running and quickly raised the level of creative execution across the board. He has an excellent understanding of brand and digital and would be a real asset to any organisation.”