Refreshing the visual identity of Appreciate, formerly known as Love2shop Business, presented an exciting opportunity to align with the overarching Appreciate Group brand. As the leading multi-retailer gift card company in the UK, distributing over £250M+ in rewards annually, the rebranding effort aimed to elevate the brand's presence in a fun and engaging manner.

The rebrand introduced a fresh perspective - a new name, identity, colour palette, typography treatment, animation style, and design system. This transformation was strategically implemented across all touchpoints, including a whole website redesign.

The result is a cohesive and dynamic visual identity that not only resonates with Appreciate's values but also establishes a strong and consistent brand image in the B2B gift card and rewarding landscape.